Perfume Justin Reaches Sales of more than $ 3 million
The perfume was created for the young women was first marketed in Macy's, a department store in New York on June 23, 2011. In just three weeks, the perfume has achieved fantastic sales figures. As quoted from Female First, it is estimated, 'Someday' will be making history as the most successful celebrity fragrance.
"If the (sales) continues like this, 'Someday' will be the biggest-selling celebrity perfume in 2011. We've never seen this happen since the success of 'Glow' (Jennifer Lopez) and 'Curious' (Britney Spears)," said Karen Grant, senior vice president and global industry analyst NPD Group Inc..
According to Terry Lundgren, chairman and chief executive officer of Macy's Inc.., Justin perfume sales success is inseparable from the promotion strategy that does on the show's premiere. At that time, 17-year-old teenager was present to take pictures with 325 fans who have purchased packages of perfume 'Someday' worth $ 135 at Macy's Herald Square. Macy's sure hand, the presence of Justin joined boost sales.
"Justin's an exceptional presence at the Macy's Herald Square has brought a great echo among our customers and is now the biggest celebrity perfume launches in history," Terry added.
Following the success at Macy's, now the other department stores in the United States - such as Dillard's, Boscov's, Belk, Nordstrom and Sephora - are also interested to market 'Someday' in his shop. The perfume is packaged in bottles decorated with roses was also planned to be marketed in the United Kingdom, Australia, Germany and New Zealand.